Knotra
Illustrator
Photoshop
Knötra is a brand dedicated to crafting high-quality sweaters and knitwear.
Knötra’s identity was designed to evoke a sense of craftsmanship and
comfort, balancing tradition with a contemporary edge.
The logo is inspired by the thread used in knitting. I designed the handmade
cursive letters to reflect its flow, tying it back to the knitting process.
Approach: A modern yet timeless brand inspired by the craftsmanship of knitwear, focusing on warmth, quality, and comfort.
Concept: The branding reflects the intricate and cozy nature of knitted fabrics, using autum colors, string like elements and a handmade lettering for the logo.