Meltz
Illustrator
Photoshop
Meltz is an ice pop brand that embraces the beauty of melting—because great flavors don’t last forever. Made for those who love soft, juicy, and refreshing treats, Meltz brings a modern twist to classic frozen popsicles, combining bold flavors with a smooth, melt-in-your-mouth texture.
Meltz isn’t just about frozen treats—it’s about pure refreshment in every bite. The branding highlights smoothness, juiciness, and a cooling experience, making each flavor feel as satisfying as the first bite on a hot day. Through its bold yet fluid visuals, Meltz stands out as a brand that embraces the beauty of melting in the best way possible.
Approach: Meltz captures the refreshing and indulgent nature of its popsicles through fluid typography, vibrant color palettes, and wavy design elements that evoke the feeling of something cool and melting. The brand leans into a sleek yet playful aesthetic, making it visually striking and instantly recognizable.
Concept: The hand-drawn liquid-style logo mimics the way popsicles melt, reinforcing the brand’s smooth and refreshing qualities. Each flavor gets a distinct color, creating strong visual differentiation, while the overall design remains cohesive with organic shapes, soft curves, and a vibrant, juicy aesthetic.