Primal Burger
Illustrator
Photoshop
Primal Burger is a brand inspired by early humans, their instinct to hunt, and their need for large, satisfying meals. The project blends prehistoric aesthetics with modern branding, using cave art, primitive symbolism, and a bold, rugged visual style to create a restaurant experience that feels both ancient and powerful.
To offer a primal, flavorful, and unforgettable burger experience rooted in fire, strength, and tradition. Every burger is a tribute to the hunter-gatherer spirit, cooked with passion and precision over an open flame, just as it would’ve been centuries ago.
Target Audience:
Those who appreciate bold, hearty flavors, a rustic yet modern aesthetic, and a story with every bite. Perfect for individuals who value quality ingredients, bold flavors, and the connection between food and primal traditions.
Core Values:
- Authenticity: Real, unfiltered, and raw.
- Craftsmanship: Every burger is made with care and precision.
- Adventure: Embrace the primal instincts of exploration and survival through food.
The visual identity of Primal Burger blends ancient storytelling with bold modern design. The logo is a fusion of three symbolic elements: a burger icon, representing the heart of the brand; a cave entrance with fire at its center, evoking the origins of human civilization and communal feasting; and the subtle form of a creature’s mouth, reinforcing the raw, untamed nature of primal hunger.
This layered symbolism creates a powerful and memorable mark that ties directly to the brand’s core essence. Complemented by strong, clean typography for versatility and an earthy, fire-inspired color palette, the identity balances rugged authenticity with a refined, contemporary feel.
The illustrations used in Primal Burger’s branding and packaging are inspired by the ancient cave paintings of Altamira, a visual testament to early human life, survival, and storytelling. These primitive yet expressive drawings of hunters, mammoths, and bison serve as a direct connection to humanity’s primal roots, reinforcing the brand’s core identity.
By integrating these illustrations into the packaging—wrappers, bags, and containers—the
design transforms each item into a piece of history, as if it were a relic from an ancient feast. This approach not
only strengthens the brand’s authenticity but also immerses customers in the primal experience, making every meal
feel like part of an age-old tradition of hunting, gathering, and feasting by fire.
Primal Burger is not just a place to eat—it’s an experience that awakens something deep and instinctive. The brand brings together history, flavor, and design to create something truly unique. Every bite is a tribute to the primal nature of humanity, connecting the past with the present through bold, satisfying food.