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Señor Sabor

Branding Packaging Design
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Señor Sabor is a vibrant and inviting Mexican food brand that brings bold flavors to the table with an authentic touch. With a fun and charismatic mascot at its heart, Señor Sabor captures the essence of traditional Mexican cuisine while adding a modern and approachable twist. Perfect for those who crave delicious, high-quality Mexican dishes with a dash of personality and flair.

Brand Purpose:

Señor Sabor exists to bring the vibrant, bold, and authentic flavors of Mexico to every bite. Rooted in tradition but designed for the modern palate, our food is a celebration of heritage, passion, and the joy of eating. Every dish is crafted with heart, delivering an experience that is both comforting and exciting—just like a home-cooked meal with a festive twist.



Target Audience:

Señor Sabor is for food lovers who crave authentic Mexican flavors with a modern, approachable touch. Whether it's families looking for a delicious meal, young professionals seeking bold tastes, or foodies eager to explore the essence of Mexican cuisine, our brand connects with those who appreciate quality, tradition, and a bit of fun in every bite.



Core Values:

  • Authenticity: True Mexican flavors made with respect for tradition.
  • Passion: Every dish is crafted with love and dedication.
  • Joy: Food is meant to bring people together and create memorable moments.
  • Innovation: Honoring tradition while embracing modern twists.

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Señor Sabor’s visual identity blends tradition with modern energy, centered around a charismatic mascot, bold typography, and subtle Mexican-inspired motifs. Warm, spice-toned colors and playful yet refined graphics create a brand that feels both timeless and vibrant, capturing the essence of authentic Mexican flavor and culture.

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Señor Sabor’s branding showcases a bold, food-inspired pattern featuring avocados, nachos, tacos, limes, and chiles—capturing Mexico’s love for vibrant, sour, and spicy flavors. Applied across packaging, these illustrations bring energy and authenticity, turning every meal into a visual and culinary celebration.

Señor Sabor’s imagery is rich with authentic Mexican cuisine. We always showcase the dishes we serve, highlighting our specialty: traditional, flavorful Mexican food.

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Señor Sabor is all about flavor, tradition, and a touch of fun. It’s a brand that embraces the richness of Mexican cuisine, not just in taste but in culture and identity. With bold ingredients, lively visuals, and a passion for good food, it delivers an experience that feels familiar yet exciting—bringing the essence of Mexico to every bite.