KINDROVE
Year
2025
Activity
Brand Design
Print Design
Industry
Education
CONTEXT
CONTEXT
Kindrove is an engaging brand designed for young children, functioning as a nurturing space where little explorers can learn, play, and grow through adventurous activities. Inspired by themes of discovery and wonder, it targets parents seeking safe, educational environments that foster curiosity and creativity in kids, blending fun dinosaur motifs with a focus on wholesome development.
DESIGN DECISIONS
LOGO
The Kindrove logo features soft, rounded, playful lettering in a vibrant, child-friendly palette, with the standout 'K' cleverly stylized as the graceful, curving long neck and head of a sauropod dinosaur. This thoughtful design choice captures the essence of gentle giants, symbolizing wonder, height, and boundless exploration—inviting little ones to reach for big adventures while remaining safe and approachable. The friendly typography, bright yet soothing colors, and overall warm aesthetic evoke joy, curiosity, and trust for parents, perfectly aligning with the brand's theme of discovery in a nurturing world of wonder. The accompanying tagline, "Where Little Explorers Roam," beautifully reinforces this spirit of playful, imaginative journeying.
COLOR PALETTE
Kindrove's color palette draws from nature and energy, with primary shades like Willow Green for growth and freshness, paired with Parchment for a clean, neutral background. Secondary colors include Sky Reflection for calm skies, Sunflower Gold for sunny optimism, and Vibrant Coral for lively accents, creating a balanced, child-friendly scheme that feels warm and inviting.
GRAPHIC ELEMENTS
GRAPHIC ELEMENTS
Kindrove's brand visuals extend the playful identity across various applications, such as colorful business cards, letterheads, and stamps in green and multicolored motifs; dinosaur-themed toys and patterns on drawstring bags; professional name badges and brochures featuring photos of kids in action; all unified by the logo, fonts like Lilita One and Magallanes, and a consistent palette to maintain a cohesive, fun, and educational aesthetic.