Pawfect Days is a dog daycare brand developed as part of a brand identity project. The goal of the project was to create a visual system that feels welcoming, trustworthy, and energetic. The identity is designed to reflect care, reliability, and joy, using typography, color, and visual elements that communicate friendliness while maintaining a professional tone suitable for pet service businesses.

The Pawfect Days logo is designed to reflect trust, care, and playfulness—key attributes of a dog daycare. The mark combines soft, rounded forms with balanced proportions to create a friendly and approachable appearance. This ensures the logo feels welcoming to pet owners while remaining professional and reliable.

The color palette for Pawfect Days was chosen to reflect the brand’s personality of trust, care, and playfulness. The primary tones provide a sense of stability and reliability, while brighter accent colors introduce energy, warmth, and approachability. Together, the palette creates a balanced, inviting, and joyful visual identity that feels friendly to both dogs and their owners.

The Pawfect Days logo is designed to reflect trust, care, and playfulness—key attributes of a dog daycare. The mark combines soft, rounded forms with balanced proportions to create a friendly and approachable appearance. This ensures the logo feels welcoming to pet owners while remaining professional and reliable.

For Pawfect Days imagery, its crucial that they show what the company is behind and known for, which is dogs having a blast in the outdoors with other dogs. It's encoragued to always show pictures where they are bright, joyful, full of energy with happy dogs and if possible, always show greenery. Greenery is a big factor for the brand.